Sign makers, printing designers or embroidery designers design and create signs, printing materials and embroidery branding of all types and sizes with a computer using graphics software. A sign maker might work within the factory of a sign manufacturer, a print shop or even at home as a freelance designer. Though the hours can be long and the deadlines tight, the job involves a great deal of creativity, which makes it ideal for anyone interested in art or graphic design and needs full knowledge of the signage, printing and embroidery industry.
You must be artistic, creative and have a strong eye for detail. You should have normal colour vision and be knowledgeable about the effective use of typography, colour and visual space. You should be able to produce quality drawings by hand and possess solid experience with graphic design programs like CorelDRAW, Photoshop and Adobe Illustrator. Additional skills include self-motivation, an independent work ethic, strong verbal and non-verbal communication, and the ability to effectively manage time, meet deadlines and work within a budget.
As this position is for external sales representative you will be out generating new leads and in doing so growing our existing customer base with new clients daily. So it is on the applicants agenda to work out where to canvas and what the possible customer might need. You must first seek to understand the needs of your client or employer through detailed discussions. Decide on the best type of signage, printing or embroidery for the job and then provide them with rough sketches or explanation on their requirements that convey your ideas.
Once a basic design is selected, you will use modern computer software to produce lettering, images and layouts as part of the customized design process. Several rounds of revisions may be necessary before a final composite is approved. The final steps will then involve laying out print measurements and specifications for production and checking the printer’s work for quality. The applicant must understand that they will be part of all aspects from beginning to end of any projects and assisting with installation requirements.